We know from our own data that Amazon devices were hugely popular this year, which is hardly surprising given the massive price drops they saw. Shop more Amazon deals. According to Amazon, Prime members worldwide purchased more than million items throughout Prime Day, making it the largest shopping event in Amazon history. We also have some interesting data about Prime Day from market intelligence firm Numerator who surveyed Prime Day shoppers to get a picture of how the event went.
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We know that shoppers looking to buy into the Amazon ecosystem that's Amazon devices like the Echo, Kindle, Fire TV sticks and tablets and Ring Video Doorbells were offered some really good deals. Echo, Fire TV, and Kindle products were all offered at the deepest discounts seen to-date. Hitwise provided further information as to the success of Prime Day , suggesting that it's a shopping event that Amazon is not going to abandon any time soon.
According to the market intelligence firm, online visits, transactions, and sign-ups all spiked in key markets.
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Over 80 thousand people signed up to Prime each day over the hour period. Hitwise says that in the US, the Nintendo Switch was the most searched product, overtaking the still popular Instant Pot. Searches for the Ring doorbell grew significantly this year due to a deal which bundled it with the Echo Show both Amazon products. Interestly, it seems that the Amazon Prime Day effect extended to bricks and mortar stores, too.
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Walmart saw higher than average in-store traffic over the Prime Day period as did Target and Best Buy. Yes, you can.
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We have a list of the best July sales for you, covering clothing, homewares, tech and gaming and much more. And looking further ahead, we're starting to make our early predictions on what the best Black Friday deals will be this year. Might be previous gen, but the FR for this price it's still something to seriously consider. Stuck for a Christmas gift idea that will really show mum how much she means this Christmas?
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